Apple recently hit the market cap of $2 Trillion and became the most valuable company in the world. Innovation, customer focus, design excellence, great marketing and an incredibly loyal user base are some of the key drivers of this magnificent growth. But “absolute power corrupts absolutely” and of late, Apple has been kind of a bully in the tech ecosystem. They do whatever they want without consulting the other industry stakeholders and more often than not their decisions seem to be inspired by driving more sales of their hardware/services or more adoption of their digital products. And now it looks like Apple has made plans to bully its way into the $80 billion Mobile App Ad market.