Tag Archives: app

Top 9 User Experience (UX) design Twitter does wrong

Posted on by

With a total user base of 1.3 billion comprising of monthly active users (MAU) of 330 million and daily active users (DAU) of 145 million, Twitter is one of the top social media platforms. Twitter became a hit soon after it’s launch because it brought a radical shift in the content game. You no more need to write 1000s words long blogs/articles to get your point across and don’t need to worry about getting decent exposure. Twitter made everybody a content creator. However, user experience (UX) is not considered to be one of Twitter’s forte and one can say that Twitter is winning the game primarily on the basis of content and engagement. What if Twitter ups its UX game? Could it drive more engagement and user growth? Let’s discuss the top 9 user experience designs that Twitter does wrong.

User Experience design
Continue reading →

Facebook is profiling you (even if you are not on Facebook): 5 ways to stop it

Posted on by

First of all, this is not a tutorial on how to update your Facebook privacy settings or how to delete your Facebook account. There is already enough information available on that. Google it. Also, lets be clear that Facebook has your data. There is no doubt around that. Doesn’t matter if you have deleted your Facebook account or uninstalled the Facebook app, there are lots of other apps (WhatsApp, Instagram and a lot of third party apps) that you use on a daily basis which are regularly sending your data to Facebook. Often when concerns are raised around user data privacy with Facebook, people have one of the 2 reactions –

  • Facebook is evil. Let’s delete Facebook and a bunch of deletefacebook hashtags start trending on social media for a few days. Then we forget all about it and Facebook gets back to collecting your data like nothing ever happened.
  • People feel defenceless against such a big tech giant and they try to hide their helplessness by saying “I got nothing to hide”, “So what if Facebook has my data? I’ll get better ads. Nothing wrong with that”.

And this narrative is fine to a certain extent. I don’t really mind if my data is being used “only” for the purpose of personalizing ads for me. But the truth is, that nobody knows how and when your data can be misused and by whom. I mean who would have thought that taking a simple personality test would end up influencing your voting decision. Remember Cambridge Analytica?

Data Privacy
Continue reading →