Many professionals discover the field of product management later in their careers, unaware of its impact and potential. This video aims to shed light on this vital role, exploring how product managers can differentiate their products in a competitive market. Despite common practices like market research, competitive analysis, and user feedback, it’s the pursuit of “Product Delight” that truly elevates a product. In this video we delve into the art and science of creating products that not only meet but exceed customer expectations.
Tag Archives: Product Delight
Product Delight – The journey from Good to Great Products
We, as product managers, put in a lot of effort in terms doing market research, competitive reviews or taking user feedback to come up with the best version of our product for our customers. But, it is also true that everybody does these things and probably that’s the reason why 80% of most of the products look exactly similar to the competition (some sort of Nash equilibrium equivalent of the Product management world). For e.g. – majority of the apps in the ecommerce industry look similar. And in such a scenario, how can we expect loyalty from our customers? How can we expect them to be our brand ambassadors in their local circle of influence? The answer lies in “Product Delight”.
